The studies are an offer for people who have a bachelor's or master's (MSc) degree and want to strengthen their competences in the field of communication in social media, as well as expand, organize and consolidate knowledge about new tools and techniques for the use of social media. The studies will prepare in a comprehensive way to work in the era of media convergence and smooth movement in the world of digital media.

Studies are fully in English, conducted in a hybrid format.

The aim of the studies is to educate professionals in the field of digital film art, taking into account all aspects of effective communication in the virtual space. Creative management is the answer to the current trend in the art of producer work. In the age of private enterprise, those who produce even the smallest audiovisual work have to move with the times and do a lot of creative work themselves, as well as possess extensive knowledge in order to produce a complete work. Whether it is a feature film, a documentary or your own video blog. Also in the streaming production stream, the function of a creative manager is invaluable and increasingly appreciated. Being a creative manager means being able to research the market and demand, being able to think creatively and being able to implement the set goals.

Carefully prepared program of classes allows to gain knowledge about the film workshop to the extent enabling the implementation of their own independent film, promotional and advertising or production projects, and also allows the student to acquire team management skills and creative abilities. During the course, systematic theoretical and practical knowledge about all stages and aspects of the creation of film, television and advertising works will be conveyed. Students learn technology and techniques used in the production of films and multimedia. Students not only learn the tools, but above all gain knowledge about how and in what context to use the acquired knowledge and how to measure the effectiveness of their activities

A graduate of the "Creative management in new media" master studies can work in:

• digital and PR agencies in creating multimedia content,
• marketing departments of companies,
• television, radio, internet portals or other "traditional" media using the phenomenon of media convergence,
• run their own business in a virtual space in creative industries (blogger, YouTuber, etc.).

Studies can be undertaken by graduates of journalism, theatre and film, marketing, PR, film and television production, photography, people creating creative network messages and operating in the field of communication in virtual space using a film image, people who intend to run or already run their own business in the film industry, television or social media.

The studies include 1,200 didactic hours in four thematic areas:

• artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film),
• social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce),
• business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques),
• legal area (copyright, intellectual property protection in the network, information security management)
• film, TV and new media workshops (30h per semester) conducted as part of the study program,
• workshops conducted by foreign lecturers (60 hours per semester).

The program and study plan were also developed based on the ongoing international cooperation in the field of student education in the discipline of film and theatre arts, as well as the results of the current monitoring of graduate careers.

Teaching modules, the contents of which are related to various aspects of media and audio-visual law, correspond to scientific research on copyright, civil-legal contracts in the audio-visual sector, and protection of the right to image. The media and social media communication modules as well as media management correspond to the research on communication processes in the use of new media, in particular on network media. The projects relate to changes in the social, cultural and political space in the context of technological changes, first of all digitization and convergence. Topics taken up by younger researchers concern the issue of activating local communities using new media in Poland, Germany and the United Kingdom.

Courses in 1 semester:

Courses in 2 semester:

Courses in 3 semester:

Courses in 4 semester:

The exam will be conducted in English.

Candidates for the course are university graduates (with Masters or Bachelor degree) in one of the following disciplines: film and theater arts, social communication and media, management and quality science, legal sciences, social science, humanities and psychology, musical arts, plastic arts or related arts.

Application requires submitting a portfolio containing information about:

• completing first or second degree studies in one of the disciplines of film and theater arts, social communication and media science, management and quality science, legal sciences, social science, psychology, musical arts, plastic or related arts;
• activities related to performing creative tasks in the audiovisual industry.

Admissions will be based on a complex portfolio and qualification interview in English verifying knowledge about the contemporary creative industry, cultural institutions, economics of the audiovisual sector and verifying the predisposition to work in the audiovisual industry.

In the case of candidates who obtained the same grade from an interview, the grade from the diploma thesis and then the diploma exam are used as the next criterion.

The unsatisfactory grade obtained at any exam stage determines the negative result of the qualification procedure.

Candidates' admission limit is 20 people.

Beginning of the application process: https://irk.us.edu.pl/irk/application/program?id=1284

Applications

Application procedure for UE citizens and non-UE citizens:
International Admission Office, phone/fax: +48 32 359 20 71, 32 359 22 73, This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact for Polish candidates:
University of Silesia in Katowice, Krzysztof Kieslowski Film School
3 Pawła Str., 40-007 Katowice, Poland
phone/fax: +48 32 359 24 08
This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.

Payment for semester - for Polish and European Union citizens the studies are for free. Payment for other countries: 5850 PLN or 6000 PLN (in case of installment payments).