Last Wednesday (15.01.2020) in the cinema of the German Film and Television Academy (DFFB) in Berlin a discussion panel about the future of the film distribution and cinema in Europe took place.

Our lecturer, dr Anna Huth, was one of the pannel speakers and presented the characteristics of the zoung audiences, as well as the differences in the way two generations consume an audiovisual content - Generation Z raising in the market and Millennials who are at the moment the biggest group in the audiovisual audience.

The panel called "We need to talk about young audiences" was organized as a part of the NEXT WAVE programme supported by the Creative Europe: MEDIA programme.