The studies include 1,200 didactic hours in four thematic areas:
- artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film),
- social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce),
- business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques),
- legal area (copyright, intellectual property protection in the network, information security management)
- film, TV and new media workshops (30h per semester) conducted as part of the study program,
- workshops conducted by foreign lecturers (60 hours per semester).
The program and study plan were also developed based on the ongoing international cooperation in the field of student education in the discipline of film and theatre arts, as well as the results of the current monitoring of graduate careers.
Teaching modules, the contents of which are related to various aspects of media and audio-visual law, correspond to scientific research on copyright, civil-legal contracts in the audio-visual sector, and protection of the right to image. The media and social media communication modules as well as media management correspond to the research on communication processes in the use of new media, in particular on network media. The projects relate to changes in the social, cultural and political space in the context of technological changes, first of all digitization and convergence. Topics taken up by younger researchers concern the issue of activating local communities using new media in Poland, Germany and the United Kingdom.
Courses in 1 semester:
| Course | Type | Study hours | Hours in total | ECTS |
|
Social media analysis |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Animated film |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Film Development |
lecture + workshop |
15 + 15 |
30 |
4 |
|
Basics of directing |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Basics of cinematography |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Copyright |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Modern art aesthetic problems |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Video Game Production |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Script-writing techniques |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Workshop 1 (optional courses: Pitching workshop 1 or Producer's workshop 1) |
lecture + workshop |
15 + 15 |
30 |
5 |
|
300 |
30 |
|||
Courses in 2 semester:
| Course | Type | Study hours | Hours in total | ECTS |
|
Project Budgeting (optional courses: Audiovisual Project Budgeting or Event Budgeting) |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Copywriting |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Sound in Motion Pictures |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Post-production Management |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Production Management |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Pitching |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Post-production |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Funds Raising and Sponsoring |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Negotiations (optional courses: Conducting business negotiations or Conducting employee negotiations) |
lecture + workshop |
15 + 15 |
30 |
3 |
|
Workshop 2 (optional courses: Pitching workshop 2 or Producer's workshop 2) |
lecture + workshop |
15 + 15 |
30 |
5 |
|
300 |
30 |
|||
Courses in 3 semester:
| Course | Type | Study hours | Hours in total | ECTS |
|
Film Editing (optional courses: Feature Film Editing or Documentary Film Editing) |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Music in Motion Pictures (optional courses: Music in feature film or Music in video game) |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Protection of intellectual property |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Video game design - logic and game mechanics |
lecture + workshop |
15 + 15 |
30 |
2 |
|
MA seminar 1 |
lecture |
30 |
30 |
4 |
|
Self-presentation in social media |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Technology in social media |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Extended Reality Technologies |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Workshop 3 (optional courses: Cinematography workshop 1 or Directing workshop 1) |
workshop |
30 |
30 |
7 |
|
Cooperation with actors |
lecture + workshop |
15 + 15 |
30 |
5 |
|
300 |
30 |
|||
Courses in 4 semester:
| Course | Type | Study hours | Hours in total | ECTS |
|
Advertising film |
lecture + workshop |
15 + 15 |
30 |
4 |
|
New media development |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Marketing in social media |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Social and Cognitive Psychology |
lecture + workshop |
15 + 15 |
30 |
2 |
|
MA seminar 1 |
lecture |
30 |
30 |
4 |
|
Sales techniques of multimedia products |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Creative thinking techniques (optional courses: Creative thinking techniques - individual or Creative thinking techniques - group techniques) |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Workshop 4 (optional courses: Cinematography workshop 2 or Directing workshop 2) |
lecture + workshop |
15 + 15 |
30 |
2 |
|
Director-producer cooperation |
workshop |
30 |
30 |
7 |
|
Team Management (optional courses: Multimedia Team Management or Production Team Management) |
lecture + workshop |
15 + 15 |
30 |
5 |
|
300 |
30 |
|||